The Many Faces of Capsoul, Vol IV: Justin Timberlake

Published on April 23rd, 2012

Timberlake has co-owned or provided celebrity endorsement for three restaurants in the United States: “Chi” opened in West Hollywood, California in 2003,[79] and “Destino” and “Southern Hospitalty” in New York opened in 2006 and 2007, respectively.[80] He also has his own brand of tequila called 901; the name comes in part from the area code of his hometown of Memphis.[81]

In 2005, Timberlake launched the William Rast clothing line with childhood friend Juan (“Trace”) Ayala. The 2007 line contained cord jackets, cashmere sweaters, jeans and polo shirts.[82] The pair reports inspiration from fellow Memphis native Elvis Presley: “Elvis is the perfect mixture of Justin and I,” Ayala says. “You can go back and see pictures of him in cowboy boots and a cowboy hat and a nice button-down shirt, but then again you can see him in a tux and a collared shirt with rhinestones on it and slacks. We like to think ‘If he was alive today, what would he be wearing?'”[83] Target has announced that a William Rast collection, including denim, outerwear and sportswear for men and women, would launch in December and be available for a month.[84]

Timberlake provides celebrity endorsement for many commercial products, this aspect of his business being managed by IMG Sports & Entertainment since April 2008.[85] Major endorsements in 2009 included Sony electronic products,[86] Givenchy‘s men’s fragrance “Play”,[87] Audi‘s “A1“,[88] Callaway Golf Company products,[89][90] and in 2011, MySpace.[91][92]

An avid amateur golfer, in 2007 Timberlake purchased the run-down Big Creek Golf Course in his home town of Millington, Tennessee, which he redeveloped as the eco-friendly Mirimichi Golf Course at a cost of some $US16 million. It was reopened on 25 July 2009 but closed again on 15 January 2010 for further improvements expected to take six months.[93] In October 2011, Timberlake received the Futures Award at the Environmental Media Awards for his green-conscious golf course.[94]

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